Kansas City Business Journal
December 15, 2016
The new branch that Enterprise Bank & Trust just opened at 1737 Main St. in Kansas City’s Crossroads Arts District is the bank’s first attempt at a nontraditional design.
It’s a full-service branch but with no traditional teller lines. Instead the branch utilizes work stations with employees who are cross-trained to handle a wide variety of client needs. It also has an interactive device allowing customers to handle a transaction themselves if they don’t want to interact with people.
The location was selected because it’s along the streetcar line, enables the bank to serve its downtown clients and is in the innovation-friendly and vibrant Crossroads.
“We felt that location in the Crossroads is a place where innovation has always been accepted, so we’re starting that process of interacting with clients in a nontraditional way to see how they respond to it,” said Scott Coup, Kansas City regional president for Enterprise Bank. “It’s really an innovation center for Kansas City. With all the vibrancy going on, the Crossroads is the kind of place where we thought if we didn’t get in there now, a few years from now we’d really regret it.”
To make the cinder block and brick building more appealing, Enterprise Bank put wood siding on the building to warm it up and cut a few new windows into the structure. The bank also added a sculpture in the parking lot and art inside the building as a way to reflect the personality of the neighborhood.
“It refreshed the building,” Coup said. “We joke a lot about how we’re not nearly as innovative in the financial services business as other industries, and this is our first attempt at a nontraditional design. This isn’t new and cutting edge for the banking industry, but it is for us. It is very exciting to us as a financial institution, finding a different way to serve clients.”
Enterprise Bank, which ranks No. 13 on the Business Journal’s Top Area Banks List by market share, hired Kansas City-based Centric Projects and Clockwork Architecture + Design to help with the remodeling of the building, which is owned by Diane Botwin.