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chiefs will create exclusive club for high-end clients

James Dornbrook
Kansas City Business Journal
May 9, 2017

Every summer, the Kansas City Chiefs use the offseason as an opportunity to improve Arrowhead Stadium, typically involving at least one major construction project. This summer is no exception.

The Chiefs are gutting the area outside of the team’s locker room to install a new fan experience called the Locker Room Club. It’s a gathering place where fans can watch the team enter and leave the field on game day and get an up-close view of the postgame press conferences.

The Locker Room Club was designed by Kansas City-based sports architecture firm Populous and is being built by Kansas City general contractor Centric Projects.

This isn’t a new concept — the Dallas Cowboys and Minnesota Vikings already offer something like this. Sporting Kansas City also offers a similar experience at Children’s Mercy Park in Kansas City, Kan.

The benefit is offering a unique fan experience. The drawback is the space limitation, so teams need to figure out who is going to get that type of access.

“We’re building a club which will be open to members who own our field boxes on a season basis,” Chiefs President Mark Donovan told the Kansas City Business Journal. “So it’s exclusively for field box members. Each field box gets two passes. They’re transferable, so you can have two people go at pregame, another two at halftime and another two after the game.”

The Chiefs have 22 field boxes at Arrowhead, so that’s 44 tickets. But select sponsors also will be invited to experience the Locker Room Club as well.

Donovan said the Chiefs see it as a way to thank current field box season-ticket holders and as an extra incentive to sell vacant field boxes. It gives fans the experience of a field box, but also the opportunity to elevate that by heading down to the locker room area before, during and after the game to see the players in person.

“It’s another example of trying to find a way to enhance the fan experience,” Donovan said. “To look at the trends across sports venues, what you’re seeing more and more of are ways to bring people together in the venue — meeting areas, gathering places, unique experiences, places they haven’t been or seen before. You see it a lot in Major League Baseball with the decks they’ve been creating where fans can gather and see the game. The Locker Room Club just takes it to another level.”

The Locker Room Club was designed by Kansas City-based sports architecture firm Populous and is being built by Kansas City general contractor Centric Projects. It is expected to be completed in time for the upcoming football season.